PRAGUE: Welcome to the second part of the guide for transmedia storytelling in the entertainment industry. I would like to share my experience of building a transmedia project from its beginning. Let’s look closely on the first steps, which might bring some ideas to the other filmmakers and transmedia producers in their own project development.
Czech Grimm, the first Central European transmedia project was launched at the beginning of 2017. Our team started the narration arc with a couple of crossmedia extensions. It is not a complex transmedia experience yet (according to my last article), but the first phase of the transmedia project will be completed before the end of 2017.
Czech Grimm - logo
The main goal of the project is to satisfy the passion and interest in Czech mythology, legends, traditions and rituals. The first two entry points into the Czech Grimm transmedia narration are Bouquet – The Comic Book and the 16 year old film Wildflowers. Both works are reinterpretations of Bouquet, a treasure of Czech literature from Karel Jaromír Erben, whose whole work was based on the collecting of oral traditions and folk art. He is known as the “Czech Grimm” and followed in the footsteps of Brothers Grimm’s in the Central Europe. The website of the project represents a signpost in ramified narrative for future transmedia storytelling.
Bouquet - The Comic book - cover
In connection to the celebration of Karel Jaromír Erben's 205th birthday, we have revised Bouquet in a visual version with a semiotic manual for reading the symbolism of this treasure of literature. The release and development of this publication did not gain any support from the Czech government or the EU. For these reasons, we had to set up the crowdfunding collection for co-financing the print of publication. The collection was built up as the pre-order of the book. It also helped PR for the comic book release. Finally, the collection pledged nearly 350 000 CZK (13 000 EUR) from 459 backers. The whole advertising campaign was strictly executed on social media.
Film poster Wildflowers
A renewed film premiere of Wildflowers was launched on 9th January 2017. Right now we are offering special film screenings and workshops to primary and secondary schools. These events are organised in cooperation with the academic experts from Charles University and the University of Ostrava. Speakers shall talk about related topics of the Bouquet in terms of its anthropological aspects, semiotics, oral tradition etc. The public screenings will be available in arthouse cinemas. The film is provided with the new English subtitles translated by the Slavic expert from British library Susan Reynolds.
Future steps and conclusion
Bouquet – The Comic Book: ballad The Dove
According to the academic Carolyn Miller, we can find transmedia narration deep in history: „Properties have been adapted from one medium and used in another ever since the days when we had at least one other medium to borrow (or steal) from. The ancient Greeks freely took stories from their myths and oral traditions and turned them into works for the theatre, just as many of today’s movies are based on earlier source material, such as novels, plays, and comic books. “This example shows how the transmedia storytelling is surrounding us without any notice from the ancient times.
Bouquet – The Comic Book: ballad The Wedding shirts
Project Czech Grimm is following this idea and works with the social and culture aspects of present-day society. I specifically mean the influences of the digital and convergence era. We are finishing the development of other transmedia extensions for Czech Grimm project in Czech Republic and our next step is the UK release of the comic book. Each extension will be fully localised for expanded territory. This will open multiple possibilities for a cross-culture dialog.
The main buzz words for the future distribution of entertainment content are: collective intelligence, prosumers, participatory platforms and immersion. In the context of these facts new windows of opportunity are opening for the entertainment industry.
Do you have your projects prepared for these future shifts? Let us know about your opinion in comments bellow.
Jorik Jakubisko is one of the leading European expert in transmedia problematics. He is co-owner of publishing house and media production Transmedialist, which published the comic book Bouquet in November 2016. It is the first pillar for Czech Grimm transmedia project.
He is also student at FSV UK (Faculty of Social Sciences at Charles University-Institute of Communication Studies and Journalism) and he is writing PhD thesis „Transmedia in context of single European digital market“.
Photo credits: Transmedialist, Jakubisko Film
Sten-Kristian Saluveer was the organiser of the 2016 edition of the European Film Forum conference in partnership with the European Commission in Tallinn within the frames of the Black Nights Industry Days. The event focused on innovation, new technology and the digital single market initiative and other key topics for Europe’s audiovisual industries. Saluveer is an Estonian film and audiovisual media producer, festival manager & programmer, consultant, and film researcher focusing on East-Asian film industries, specifically Japan and South-Korea. He graduated from Concordia International University in Electronic Media and has followed up in Culture Management(Estonian Music Academy) and Japanese Studies (Department of Asian Studies, Tallinn University). Most recently he holds a Master’s Degree from University of Tokyo (Japan) with an awarded thesis on film industry development and international co-productions in Hong Kong, Japan,and South Korea.
Peeter Nieler is an innovator and former film and television producer, developing Virtual Reality technologies. He is a sought-after speaker and - as he calls himself - Venture Catalyst having started already two Virtual Reality companies. Criffin is focused on hardware design and Virtual Neuroscience Lab is researching VR scientifically. His companies already have two technologies in portfolio and some in the pipeline, most important being omnidirectional treadmill for natural locomotion in Virtual Reality.
Jorik Jakubisko is one of the leading European experts in transmedia problematics. He is co-owner of the Prague based Transmedialist which will publish the comic book Bouquet at November (CZ+SK). It is first pillar for transmedia project Czech Grimm.PhD He is student at FSV UK (Faculty of Social Sciences at Charles University - Institute of Communication Studies and Journalism) and he writting his doctorate dissertation on Transmedia in context of single European digital market . He also works as a creative partner in Jakubisko Film in Prague together with his mother and father Deana and Juraj Jakubisko.
Agnes Salson graduated from the French cinema school La Fémis and Mikael Arnal, filmmaker, created the project "Tour d’Europe des cinémas", a journey across Europe visiting a hundred cinemas, seeking for innovative ideas and trends for independent cinema exhibition.
Adam Široký is a ventuz designer, data integrator, software developer, VJ XLAB. The Prague based XLAB specializes in 360 degrees video and VR.
Muriel Joly is in charge of business development for Under The Milky Way. She began her career at StudioCanal (Canal + Group) first in the Domestic Home entertainment department, as a product manager (2004-2006) and then as a marketing VP for international Home Entertainment (2006-2009). After 2 years (2010-2011) in consulting, where she became interested in issues of the Video on Demand emerging market, she became in charge of marketing development for Canalplay, the VOD brand of Canal + group.