FNE AV Innovation: First VR Cinema Opens in Romania as Audiovisual Innovation Takes Off

FNE Innovation 2017-06-09

BUCHAREST: The first VR cinema in Romania and only the second in Europe will open in Bucharest on 13 June 2017. The launch follows an initiative that started with the opening of the International Center for Research and Education in Innovative Creative Technologies – CINETic in 2016 and continued with a special Romanian VR programme presented at the Romanian pavilion at Cannes 2017.

VR is trending also at the 16th Transilvania IFF (TIFF, running through 11 June 2017) with seven VR programmes including international fiction, non-fiction and animated works. CINETic in collaboration with InfiniTIFF (the TIFF platform for new forms of storytelling) hosted the first edition of the The VR Canvas: Tilt Brush, a VR artistic residency that allowed four groundbreaking Romanian illustrators to draw outstanding 3D works in VR during three days of intensive practice.

According to Cinemagia.ro, The VR Cinema Romania was founded by financier Deborah Chen and consists of a 15 seats and 150 square meter hall in Veranda Mall. The cinema will use Samsung equipment.

Ioana MischieIoana Mischie, the Programme Coordinator of CINETic and also the coordinator of the programme The Romanian VR Days in the 2017 Cannes Marché du Film, told FNE that the number of Romanian artists interested in VR is increasing: “At CINETic we organise a monthly meet-up together with REALITIES - The Romanian VR & AR Think Tank, and the audience is steadily increasing. If we have only six VR projects now, we will have at least double in a couple of months.”

Mischie said Romania is in a very lucky position in VR for various reasons: “We have brilliant IT engineers, very good game designers (and many gaming companies), and we have also very talented filmmakers. Our goal is to put them together and make interdisciplinary teams.”

CINETic is a very ambitious center built up alongside the I.L. Caragiale Theatre & Film University in Bucharest (UNATC) with 8 m EUR in funding through the European Fund for Regional Development. The center has its own team and plans to operate through six laboratories (Creative Digital Technics in Cinema, Digital Interactions Sound-Light, Digital Animation, Virtual Set Design and Amplified Reality, Digital Interaction, Cognitive Development and Applied Psychology through Immersive Experiences).

The Romanian VR Days in the 2017 Cannes Marché du Film was CINETic’s first international event and presented six films, from computer-generated worlds (Quantum directed by Vlad Lomnasan, The Jilava Massacre directed by Alexandru Berceanu, Mr. Freckles directed by Andrei Brovcenco), to fiction (Escape directed by Millo Simulov), documentary (The Turda Salt Mine 360 by Creative VR) and educational works (Envisage the Future directed by Lewis Smithingham).

FNE has invited European AV innovators to share with you their successful projects and models as part of our FNE CEI AV Innovation project. These articles are part of the preparations for the FNE CEI AV Innovation Forum to be held 5-6 October 2017 within the frames of the International Co-production Forum Regiofund.

The event is sponsored by the Central European Initiative (CEI).

You can find out more information HERE




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Sten-Kristian Saluveer was the organiser of the 2016 edition of the European Film Forum conference in partnership with the European Commission in Tallinn within the frames of the Black Nights Industry Days. The event focused on innovation, new technology and the digital single market initiative and other key topics for Europe’s audiovisual industries. Saluveer is an Estonian film and audiovisual media producer, festival manager & programmer, consultant, and film researcher focusing on East-Asian film industries, specifically Japan and South-Korea. He graduated from Concordia International University in Electronic Media and has followed up in Culture Management(Estonian Music Academy) and Japanese Studies (Department of Asian Studies, Tallinn University). Most recently he holds a Master’s Degree from University of Tokyo (Japan) with an awarded thesis on film industry development and international co-productions in Hong Kong, Japan,and South Korea.

PeeterNieler2Peeter Nieler is an innovator and former film and television producer, developing Virtual Reality technologies. He is a sought-after speaker and - as he calls himself - Venture Catalyst having started already two Virtual Reality companies. Criffin is focused on hardware design and Virtual Neuroscience Lab is researching VR scientifically.  His companies already have two technologies in portfolio and some in the pipeline, most important being omnidirectional treadmill for natural locomotion in Virtual Reality.

Jorik2Jorik Jakubisko is one of the leading European experts in transmedia problematics. He is co-owner of the Prague based Transmedialist which will publish the comic book Bouquet at November (CZ+SK). It is first pillar for transmedia project Czech Grimm.PhD He is student at FSV UK (Faculty of Social Sciences at Charles University - Institute of Communication Studies and Journalism) and he writting his doctorate dissertation on Transmedia in context of single European digital market . He also works as a creative partner in Jakubisko Film in Prague together with his mother and father Deana and Juraj Jakubisko.

 AgnesSalsonAgnes Salson graduated from the French cinema school La Fémis and Mikael Arnal, filmmaker, created the project "Tour d’Europe des cinémas", a journey across Europe visiting a hundred cinemas, seeking for innovative ideas and trends for independent cinema exhibition.


Adam Široký is a ventuz designer, data integrator, software developer, VJ XLAB. The Prague based XLAB specializes in 360 degrees video and VR.



Muriel Joly is in charge of business development for Under The Milky Way. She began her career at StudioCanal (Canal + Group) first in the Domestic Home entertainment department, as a product manager (2004-2006) and then as a marketing VP for international Home Entertainment (2006-2009). After 2 years (2010-2011) in consulting, where she became interested in issues of the Video on Demand emerging market, she became in charge of marketing development for Canalplay, the VOD brand of Canal + group.