BUCHAREST: The overwhelming majority of members of the Europa Cinemas network consider lack of finances as the biggest barrier to innovation, according to the survey The New Approaches to Audience Building – A Survey of Innovation in the Europa Cinemas Network, commissioned by Europa Cinemas and issued at the 20th EC Network Conference in Bucharest (24-26 November 2017).
Only 24% of cinemas consider VOD to be a threat to the theatrical sector, while 41% see it as an opportunity for European films.
Most of the cinemas from the network have already introduced new elements of digital communication, marketing and customers engagements. The minority of cinemas have introduced their own VOD services, an area that divides opinion since 35% don’t see it as a threat to EU films, but 48% are unsure.
Around one-in-five cinemas have experimented with VOD and 27% have established some kind of formal relationship with a VOD operator, according to the survey, but 47% might introduce some kind of VOD service if an opportunity arises.
Over the next 12 months, the investment plans of the majority of cinemas will be dominated by marketing and audience development tools. The highest priority is the cinema’s own website.
The survey also pointed out that 75% of cinemas see the lack of interest of younger audiences in independent European cinema as a serious threat for the future of European film.
One hundred participants from 22 countries took part in the survey.
Sten-Kristian Saluveer was the organiser of the 2016 edition of the European Film Forum conference in partnership with the European Commission in Tallinn within the frames of the Black Nights Industry Days. The event focused on innovation, new technology and the digital single market initiative and other key topics for Europe’s audiovisual industries. Saluveer is an Estonian film and audiovisual media producer, festival manager & programmer, consultant, and film researcher focusing on East-Asian film industries, specifically Japan and South-Korea. He graduated from Concordia International University in Electronic Media and has followed up in Culture Management(Estonian Music Academy) and Japanese Studies (Department of Asian Studies, Tallinn University). Most recently he holds a Master’s Degree from University of Tokyo (Japan) with an awarded thesis on film industry development and international co-productions in Hong Kong, Japan,and South Korea.
Peeter Nieler is an innovator and former film and television producer, developing Virtual Reality technologies. He is a sought-after speaker and - as he calls himself - Venture Catalyst having started already two Virtual Reality companies. Criffin is focused on hardware design and Virtual Neuroscience Lab is researching VR scientifically. His companies already have two technologies in portfolio and some in the pipeline, most important being omnidirectional treadmill for natural locomotion in Virtual Reality.
Jorik Jakubisko is one of the leading European experts in transmedia problematics. He is co-owner of the Prague based Transmedialist which will publish the comic book Bouquet at November (CZ+SK). It is first pillar for transmedia project Czech Grimm.PhD He is student at FSV UK (Faculty of Social Sciences at Charles University - Institute of Communication Studies and Journalism) and he writting his doctorate dissertation on Transmedia in context of single European digital market . He also works as a creative partner in Jakubisko Film in Prague together with his mother and father Deana and Juraj Jakubisko.
Agnes Salson graduated from the French cinema school La Fémis and Mikael Arnal, filmmaker, created the project "Tour d’Europe des cinémas", a journey across Europe visiting a hundred cinemas, seeking for innovative ideas and trends for independent cinema exhibition.
Adam Široký is a ventuz designer, data integrator, software developer, VJ XLAB. The Prague based XLAB specializes in 360 degrees video and VR.
Muriel Joly is in charge of business development for Under The Milky Way. She began her career at StudioCanal (Canal + Group) first in the Domestic Home entertainment department, as a product manager (2004-2006) and then as a marketing VP for international Home Entertainment (2006-2009). After 2 years (2010-2011) in consulting, where she became interested in issues of the Video on Demand emerging market, she became in charge of marketing development for Canalplay, the VOD brand of Canal + group.