The Arena chain of cinemas in Bulgaria plans to add 13-15 new cinemas in the next four years.
Stefan Minchev, owner of the Alexandra Group, which owns the Arena cinemas, said cinema attendance rose 10% last year, according to a report in the Pari daily. The company expects to invest between 2-3 million euros in equipment for each cinema. The new cinemas will be located throughout Bulgaria. Among its other activities, the company is also involved in video distribution.