MGM Networks will launch a Bulgarian version of The MGM Channel beginning next month as the result of an agreement with Eurocom, the largest cable operator in the capital Sofia.
The deal marks The MGM Channel’s debut in Bulgaria, according to an announcement Sept. 24 by Bruce Tuchman, executive vice president of MGM Networks, which is a division of Metro-Goldwyn-Mayer Studios Inc.
“MGM Networks has been on a roll across Central and Eastern Europe,” said Tuchman. “We are very pleased to have Eurocom on board for our launch into Bulgaria, and we are excited to tap into further distribution opportunities as we move forward in this growing market and across the region.”
The MGM Channel will be included in Eurocom’s analog basic cable package, and will be subtitled into Bulgarian. Like MGM channels across the region, the channel will feature a wide selection of titles from the MGM movie catalog, the world’s largest modern film library.
MGM (www.mgm.mediaroom.com) initiated its presence in the region with the launch in late 2004 of a 100%-owned Russian language service on leading Russian DTH platform, NTV Plus. Last year it added locally versioned channels now reaching several million subscribers across Hungary, the Czech Republic, Slovakia and Romania (through a joint venture with Liberty Global’s chellomedia division), as well as a High Definition version of the MGM Channel in Poland through a partnership with leading Polish media company, ITI.