Bulgaria's ad market fell by 13.9% in 2010, nearly twice as much as the advertising industry had predicted. However, the decline can be seen as the beginning of a leveling off, after the 27% drop in the 2009 ad market.
According to Bulgarian news Novinte, the Bulgarian Association of Advertising Agencies is predicting that the ad market will recover in 2011, with an increase of 7-10%. Internet advertising had been the only growth area, with a 5% increase in 2010. In the first months of 2011, TV advertising was already showing an uptick.
Internet advertising accounts for 4% of the Bulgarian market, and TV advertising claims 65% of the market.