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Cyprus bids for Russian TV show

FNE Staff 2009-06-08
Official Cyprus bodies are banding together in an effort to bring a Russian Channel One TV talent contest to the island nation.

The Cyprus Mail reports that the Ministry of Commerce, Industry and Tourism, along with the Cyprus Tourism Office and the Presidential palace are in negotiations to pay €8 million to host live broadcasts of the Star Factory show between September and November.

Cyprus in return expects to see a healthy return in terms of boosting the country as a vacation destination for Russians, based on estimates that the show draws 140 million viewers in Russia, and another 110 million Russians elsewhere.

Because of the already strained tourism budget, funding would have to come from a supplementary budget source.