Stockholm based Modern Times Group (www.mtg.se) announced it will launch Prima LOVE in Prague on 8 March 2011. The channel i MTG's third free-TV channel in the Czech Republic, joining Prima TV and Prima COOL.
Prima LOVE will target women ages 15-44, broadcasting 09.00 to 01.00 daily. The channel has acquired high profile new shows including Glee, Gossip Girl, and infotainment shows from Martha Stewart and Jamie Oliver.
The channel will reach 60% of the country through digital terrestrial broadcast and will be available on cable and satellite.