08-10-2008

Estonia invests in MTV ad campaign

Written by FNE Staff
The Estonian government is spending EEK 11.4 million (730,000 Euros) on an advertising campaign on the internationally recognized music channel MTV.
According to weekly newspaper Eesti Ekspress, the ads will run in eight countries and be aimed at youth and young adults. The ad campaign also covers internet advertising. The campaign is reported to be the first such large-scale advertising undertaking by a new European Union country.