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Brand loyalty guides Hungarian kids

FNE Staff 2008-10-01
According to a Stop.hu survey, 60% of Hungarian children age 8-14 watch their favorite TV programs every day, according to a report on realdeal.hu.

The report notes that children in that age group are responsible for €136.5 million spend annually, which is strongly influenced by brand loyalty.

The leading channels attracting children, in order of popularity, are RTL Klub, TV2, Minimax, and Viva