12-11-2009

Hungarian women's channel to launch in 2010

By Dávid Dercsényi
    The ProSiebenSat1 group, owner of one of the major Hungarian commercial TV channel TV2 ( http://tv2.hu/ ) will launch TV3, a channel providing contents mostly for a female audience, in January.

    The thematic channel has been in the planning since 2008.

    The channel in the beginning will broadcast mostly programs that have already aired on TV2. In the future there will be three main areas: series, soap operas for women, and reality shows such as cooking programmes from English language sources, and TV3 content talk shows and magazines.

    Published in Hungary
    More in this category:« MTV Networks Hungary names new managers UPC drives Hungarian digitalization »