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Decline in ad revenues hits Lithuania

Auksė Kancerevičiūtė 2009-06-04
The Radio and Television Commission of Lithuania (www.rtk.lt) reported that advertising revenues at commercial televisions in the first quarter of 2009 decreased by 14.7 million Litas ( €4.3 million) or 31% in comparison with the first quarter of 2008.
The advertising revenues of all television channels, including public broadcaster Lithuanian National Radio and Television (LRT, www.lrt.lt ) and First Baltic Chanel (PBK, www.1tv.lv) decreased by 17.5 million Litas or 32.6 %.

"According to the estimates of specialists and television channels themselves, a further decrease in advertising revenues will follow," said LRTK management director Nerijus Maliukevicius.

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