Digital distribution will be gradually extended to other territories, complementing traditional distribution at festivals, cinemas, on DVD and TV. Lasting joins iTunes as a part of IFFR in the Cloud program, a partnership between the International Film Festival Rotterdam and iTunes preferred aggregator Under The Milky Way.

Lasting features a cast of Polish and Spanish stars, including Jakub Gierszał, Magdalena Berus, Ángela Molina, Juanjo Ballesta and Andrzej Chyra. The romance follows Michał and Karina, a pair of Polish students who meet and fall in love while working summer jobs in Spain but who soon face an unexpected nightmare amid the heavenly landscape.