Five entities in the ITI media group -- Multikino, TVN, TVN24, TVN Style and Onet.pl -- are among Poland's top brands, according to an independent Brand Council consisting of marketing, advertising and branding experts. The "Superbrand" status is awarded to brands which hold leading positions within their respective industries and are providing significant contribution to consumers' lives.
The Superbrands organization, which operates in 80 countries, is based in London and seeks to promote successful brands by recognizing their position within local markets, according to an ITI statement on Nov. 5.
This year, the evaluation by the Brand Council was complemented by a survey by the Marketing Research Centre of 1,000 brands. The survey found that Multikino ranked No. 1 in its category as measured by spontaneous brand awareness and TVN is a leader in the category "media and publishers."