12-07-2011

Viacom Premieres New Channel in Poland

By Katarzyna Grynienko

Viacom International Media Networks will launch its new international entertainment channel Viacom Blink! in Poland on 20 July 2011.

Viacom Blink! is a joint project of Viacom (www.viacom.com) and Endemol (www.endemol.com), a leading television production company in the world. The new channel will provide entertainment productions with the focus on the female audience age 16-49. The international channel is available to the subscribers of Multimedia Polska (www.multimedia.pl). It will be available free of charge for one day via satellite on 19 July 2011.

The program offer will include popular productions and formats from the international offer of Endemol. Several of the titles were not aired in Poland before. The premiere launch will consist out of 800 hours of drama series (Hot In Cleveland, Third Watch, Packed To The Rafters ) lifestyle programs ( Make Me A Super Model), entertainment and reality shows ( Fear Factor, My Restaurant Rules ) and documentary series.

The sales of the channel in Poland is managed by At Media (www.atmedia.pl), the first and biggest advertising company for thematic media representing other channels of Viacom International on the local market. In the coming months the channel will be added to the offer of leading Polish cable providers, including N (www.n.pl).

Viacom Blink! is the eleventh channel of the Viacom International Media Networks portfolio in Poland, which includes
Nickelodeon, Nick Jr, MTV, Viva, Comedy Central, Comedy Central Family as well as international channels MTV European, VH1 European, VH1 Classic European and MTV Live HD.