Industry office of the Festival del film Locarno
is announcing the launch of STEP IN, a new industry initiative in Cannes. The initiative will
focus in 2012 on European film distribution and exhibition in Eastern and
Central European countries.
Given the problems related to the distribution of European cinema, the
Festival del film Locarno’s
Industry Office is launching a new industry initiative. Designed as an exchange
platform where concrete proposals for the distribution, exhibition and sales of
auteur cinema can be developed, the initiative STEP IN focuses in its first
year on access to European Cinema in the Eastern and Central European countries,
where the situation seems to be particularly pressing.
Twelve major players from the sector (exhibitors and
distributors, selected in collaboration with CICAE and Europa Distribution,
and representing the 12 in Eastern and Central European countries that are
part of the MEDIA programme) will be invited to Locarno for the Industry Days
(4 - 6 August). During this event, exhibitors and distributors will debate and
discuss these issues. In collaboration with Europa International, the sales
agents attending Locarno
will also widen the scope of the debate to jointly work out new approaches to
marketing and distribution. STEP IN will be organised around a workshop with
relevant professionals, a round table on the state of the market in the region
as well as a number of individual meetings.
STEP IN aims at encouraging detailed proposals and new
forms of commercial collaboration to reinvigorate the position of European
cinema in this region where the issue of distribution is becoming particularly
problematic and worrying. This new step marks the Festival del film Locarno’s commitment to
becoming a regular forum for all questions related to distribution, exhibition
and world sales.
For the occasion, Locarno’s
Industry Office has also decided to focus on films from East and Central Europe in its Digital Library. Locarno will offer each of the film
institutes in these countries an opportunity to choose key films that have not
yet acquired sales agents, in order to highlight the talents from this area as
well as the commercial opportunities for their work.
STEP IN is organised thanks to support from MEDIA,
in collaboration with CICAE, Europa Distribution,
Scope and Film New
List of Eastern and Central European countries taking part
in the MEDIA programme:
Croatia, Czech Republic,
Estonia, Hungary, Latvia,
Lithuania, Poland, Romania,
The Festival del film Locarno’s
Industry Days will take place 4 – 6 August 2012.
65th Festival del film Locarno
Via Ciseri 23 CH-6601 Locarno
tel +41 91 756 21 21 fax +41 91 756 21