BRUSSELS: International Union of Cinemas (UNIC), the European trade body representing cinema associations and key operators from across 36 territories, is expressing its great concern regarding the Screening Room proposal.
According to a press release, the model as outlined seems to offer little benefit to cinema operators and their distribution partners, while representing significant potential risks.
The Screening Room is envisaging that customers will pay a premium price of perhaps 44 EUR to watch a film at home from the point of its release in cinemas.
Click HERE for the full press release.
The Film New Europe (FNE) Association is the networking platform for film professionals in the CEE/SEE/Baltics region. The webportal and FNE newswire was chosen as the MAIN TOOL to achieve the network’s objectives of the sharing of know how, visibility of regional cultural diversity and finally the VOICE of the region.
FNE’s objectives include VISIBILITY for the region and AUDIENCES for films by providing a special focus on the region.