The conference was opened on Friday 20 November by the filmmaker Andrzej Wajda, in the presence of two other renowned Polish film directors, Krzysztof Zanussi and Borys Lankosz. The premiere of Lankosz's first feature, Rewers (Reverse), the Gdynia festival winner (www.festiwalgdynia.pl) produced by Studio Filmowe Kadr (www.kadr.com.pl) was screened on the same day at the Muranow cinema. In the evening Polish Film Institute (www.pisf.pl) helmer Agnieszka Odorowicz welcomed the attendees and announced the Europa Cinemas prizes for best art house exhibitors. Top prize went to the team at the Kino pod Baranami in Kraków received the Europa Cinemas award for best repertoire. Kino pod Baranami has been a member of Europa Cinemas since 1996. The Europa Cinema network consists of 750 cinemas in 43 countries.
The award was given in recognition of Kino pod Baranami's 2008 repertoire, but also recognizes the cinema's programming since its inception. Kino pod Baranami has always focused on art house cinema and given top priority to European cinema, while promoting original and artistic projects.
The focus throughout the four days of the conference was on two main themes: the digitalization of cinemas and using the internet as a tool for distribution. Participants also had the chance to watch trailers of upcoming art house releases and screenings of new European films.