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MTG announce first quarter revenues up

FNE Staff 2010-04-22
Modern Times Group (, the Swedish based TV operator and owner of Viasat, announced a 6% rise in revenues, but a 13% decline in sales for its operations in Estonia, Latvia, and Lithuania.

Sales in the three Baltic territories were down 13% year on year to SEK 84 million in the first quarter and down 4% at constant exchange rates. The decline
reflected the continued but lower year on year deterioration in each of the local advertising markets.

MTG operates free TV channels TV3 (,, 3+ (,, and TV6 (, in Estonia and Lativa, and TV3 ( and TV6 ( in Lithuania.

The channels increased their combined advertising market shares in Estonia and Lithuania year on year, and maintained a stable share in Latvia. Viasat enhanced its position as the leading free-TV broadcaster in the region by increasing its pan-Baltic commercial target audience share (15-49) to 38.7% (37.7%) year on year.

Sales in the Czech Republic, where MTG operates Prima TV ( and Prima Cool, were down 9%, reflecting a local decline in the advertising market.

In Bulgaria, where MTG operates Nova TV (, Diema (, Diema 2, Diema Family, and M, sales were stable in the face of a declining national ad market.

Viasat's other Emerging Market free-TV operations, including Viasat Hungary ( and TV3 Slovenia ( saw sales rise 4% year on year.

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