05-02-2016

Romanian Online Ad Market to Decline

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    BUCHAREST: Romanian online ad market was 10.2 m EUR / almost 46 m RON in the first six months of 2015, on decline by 15% compared to the second half of 2014.

    According to the ROADS study carried out by IAB (Interactive Advertising Bureau) Romania and PwC Romania, it is possible that the decline is conjectural and the ad market result for the entire year could rise after the second half of 2015.

    ROADS Study (Romanian Online Advertising Study) is the most effective study for the Romanian online ad market.