BUCHAREST: Stere Gulea’s Moromete Family: On the Edge of Time / Moromeții 2 is about to become the most successful film of the year, with 154,137 admissions and 429,013 EUR / 1,973,464 RON gross after the third weekend. It is ranked 39th in the general chart, way ahead other Romanian films.
Moromete Family: On the Edge of Time, produced by Libra Film and distributed by Transilvania Film, is followed in charts by the documentary Untamed Romania / Romania neîmblânzită by Tom Barton-Humphreys, which was produced by the British/Dutch company Off the Fence, but was funded by Auchan Retail Romania and the environmental NGO The European Nature Trust. Untamed Romania, distributed by Transilvania Film,is ranked 61st with 81,426 admissions and 251,608 EUR / 1,157,400 RON gross, and it is followed by the comedy Pup-o, mă! by Camelia Popa, ranked 96th, with 22,394 admissions and 79,388 EUR / 365,185 RON gross (according to Cinemagia.ro). Pup-o, mă! is an independent production distributed by Videomix.
Moromete Family: On the Edge of Time, a sequel to the acclaimed 1987 The Moromete Family / Moromeții directed by Stere Gulea, had a very thorough marketing campaign and release strategy. It had 52,000 admissions after the first weekend and it was seen in theatrical release, special screenings and avant premieres altogether by 70,878 people. The official premiere was preceded by several avant premieres outside Bucharest and even in the capital city the official premiere was preceded by three avant premieres.