BUCHAREST: Adrian Sârbu and journalist Marius Tucă will launch the generalist channel Smart TV/Smart TV HD Bucureşti at the end of 2019. The channel will focus on journalism and urban culture.
The channel received a satellite license from the National Audiovisual Council in Romania on 6 June 2019.
“Our product is social-television, a TV channel and social community for all devices, but first of all it is a classic cable TV channel”, said Adrian Sârbu quoted by the Mediafax press agency.
The request for license was made by the company S.C. Smart TV Management SRL Bucureşti, whose associates are Aleph Media and Marius Tucă, both with 50%.
Adrian Sârbu, former CEO at the Central European Media Enterprises, is behind Oh, Ramona! by Cristina Jacob, which he produced through Zazu Film Production. This teen comedy became the first Romanian production with more than 1 m USD box office in domestic cinemas within three weeks of its release.