03-05-2011

MediaPro Telenovellas Sold to USA, Russia

Written by Iulia Blaga

BUCHAREST: MediaPro Distribution announced the sale of Romanian telenovella In the Name of Honor/Iubire si onoare to Azerbaijan and to VIP2000 (www.vip2000.tv) in Latin American and North America where La Mega TV (www.mega.tv) will air it in prime-time starting June 2011.

The exclusive distributor of MediaPro Entertainment (www.mediaproentertainment.com), the content division of Central European Media Enterprise, MediaPro Distribution (www.mediaprodistribution.com) also sold In the Name of Honor during Cannes MIPTV to Ecuador's Telerama (www.telerama.ec), where it will air starting in July. The Romanian telenovella also aroused interest in Turkey, United Arab Emirates, Lebanon, Denmark, Serbia and Italy.

Two more telenovellas, Little angels/Ingerasii and Aniela, are also listed for potential buyers from Greece, Turkey and Russia. The Godmother/Naşa, a feature comedy produced by MediaPro Pictures (www.mediapropictures.com), released in Romanian cinemas on 29 April 2011, was already aquired by Slovenia and is in negotiations for sales to Ukraine, Russia, Bulgaria and Turkey.

MediaPro Entertainment, one of the leading producers and distributors of television fiction in Central and Eastern Europe, was acquired by Central European Media Enterprise (www.cetv-net.com ) in December 2009.

CME's television stations are located in Bulgaria (bTV, bTV Cinema, bTV Comedy, bTV Action and Ring.bg), Croatia (Nova TV, Doma and Nova World), the Czech Republic (TV Nova, Nova Cinema, Nova Sport and MTV Czech), Romania (PRO TV, PRO TV International, Acasa, PRO Cinema, Sport.ro, MTV Romania and PRO TV Chişinău Moldova), the Slovak Republic (TV Markíza and Doma) and Slovenia (POP TV, Kanal A and POP Brio).