Senior executives and marketing chiefs of Europe’s cable tv industry will be heading to Malta on September 22-23 to attend EuroSummit’11, the annual gathering of the industry’s marketing leaders organised by CTAM Europe. Among the speakers are top managers from Microsoft, UPC Broadband, Virgin Media, Samsung, Viacom, Turner Broadcasting Europe, Convergys, Eurosport, Sundance Channel, Telenet, Comcast, Zon TV, Chello Media and many more, with moderators including leading media commentator Ray Snoddy and BBC business and travel presenter Aaron Heslehurst.
Day 1.
CTAM Europe Chairman, Chris Winkelmolen will open EuroSummit’11, and introduce the Day 1 keynote speaker, Doron Hacmon, MD, Products and Online Media at UPC Broadband, who has an unusual take on consumer marketing with his presentation entitled “ What’s love got to do with it?”.
Following sessions include
*Connected TV: Marketing the ‘New Paradigm’
*Social media and the future of business, media and communications
*TV Everywhere: What will it take to deliver on its potential?
*Brand building in a fragmented world
*Building a powerful 21st century brand
*Your customers: you hear them, but are you really listening?
*New platforms mean new ad revenue opportunities. Are we ready to grab them?
*Shifting focus: how cable can win in the SoHo market.
*Funny, yes, but will it sell?
The day ends with the 2011 Creative Awards Program (CAP)Ceremony, where the gold, silver and bronze winners will be announced for the best marketing campaigns in 2011 that have built or sustained strong brands. The ceremony will be followed by the EuroSummit party.
Day 2.
For early risers there will be a Breakfast session focusing on 2 topics:
“Cable Goes Green?” and “ Audit Your Way To Success! “
In the opening session, entitled “Safe “ is the new “Sorry”, top media commentator Ray Snoddy will interview Phyllis Harris, Microsoft’s General Manager for Communications and Media, and Michelle Nowak, Global Head and Director of Strategy and Solutions for Cable at Convergys.
Following sessions are
*The CEO Forum
*Sales 2.0 – the right environment makes the sale
*CAP 2011: Best in show- the winners explain how they did it.
Full details of every session and the speakers are on the EuroSummit’11 web site,
About CTAM Europe
CTAM Europe is the Cable & Telecommunications Association for Marketing and is a non-profit, non-commercial, professional membership organization, dedicated to driving marketing excellence in the cable industry. As “cable's growth engine" CTAM Europe's mission is to be the premier provider of marketing education, information and networking opportunities to individuals who work in the European cable industry. CTAM Europe's membership represents more than 25 leading companies including cable operators, programmers and service companies that support the industry. The organization is affiliated with CTAM in North America, which began in 1976 and now has more than 5,500 members worldwide. For more information, please visit our web site at www.ctameurope.com.
Press contact Gerry Buckland
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