14-11-2018

Kick-off for the EAVE Marketing Workshop in Luxembourg!

    Ready for 5 days of innovative film marketing and audience building:

    The EAVE Marketing Workshop takes place in Luxembourg from November 14-18, 2018, gathering 30 producers and industry professionals from 22 different countries (full list of participants below).

    Heads of Studies Alya Belgaroui-Degalet (Wild Bunch, FR) and Sarah Calderon (The Film Agency, ES), and contributors Michael Arnon (Wolf Consultants, DE), Melissa Cogavin (Melissa Cogavin Limited, UK), Sally Hodgson (PIPOCA, UK), Ben Johnson (GRUVI, DK), Boris Pugnet (Turn Right, FR) and Keir Waller (Strike Media, UK) will work with the participants on their projects and share their insider knowledge and expertise in this hands-on 360° marketing training.

    Blending group work and practical exercises, case studies and examples of innovative marketing strategies of latest films, the workshop will tackle SWOT, benchmarking, targeting and positioning, tips and tools for international sales and distribution strategies &materials, classic PR and digital media, grassroots and alternative marketing and tools for motivating audience.

    All these aspects are analysed through and applied to the concrete examples of the participants’ projects and using the latest design thinking tools.

    EAVE, in co-operation with the Creative Europe MEDIA Desk Luxembourg, also offers the participants of the workshop a possibility to build connections to the local film professionals in Luxembourg during a special networking event.

    EAVE expresses special gratitude for the support of EAVE Marketing Workshop to: Film Fund Luxembourg, Creative Europe MEDIA Desk Luxembourg and Hotel Novotel Luxembourg Centre.

    The EAVE Marketing Workshop is supported by the Creative Europe - MEDIA sub-programme of the European Union and Film Fund Luxembourg.

    Participants of EAVE Marketing Workshop 2018:

    Carolina Alvarez, AH! CINE srl, Argentina
    Constanza Arena, Cinemachile, Chile
    Kamiel Arents, International Film Festival Rotterdam, Netherlands
    Sarah Born, Catpics AG, Germany/Switzerland
    Hana Chybíková, Aerofilms, Czech Republic
    Sara de la Fuente, Mammut Films S.L., Spain
    Mathieu Dolenc, Tamtam Film, Germany
    Peter Drössler, FlairFilm, Austria
    Angelika Fekete, Mozinet LTD., Hungary
    Elena Garrán, The Film Agency, Spain
    Sandra Gürtler, Moovie GmbH, Germany
    Amélie Jacquis, Petit Film, France
    Marika Kozlovska, Latvia
    Lize Lefaible, Potemkino, Belgium
    Solène Michel, Wild Bunch, France
    Khanyo Mjamba, Big World Cinema, South Africa
    Alessandra Principini, DOCLAB SRL, Italy
    Una Radic, Wolfgang&Dolly, Croatia
    Øistein Refseth, Mer Filmdistribusjon, Norway
    Hanna Reifgerst, Förderverein Deutscher Kinderfilm e.V., Germany
    Luis Renart, Consorcio de Exportación Audiovisual de las Islas Canarias, S.L. (“Canary Islands Connection”), Spain
    Agnieszka Rostropowicz-Rutkowska, Fine Day Promotion, Poland
    Rita Stanelyte, Lithuania
    Weerada Sucharitkul, Filmdoo, UK
    Paula Szmidt, M2 Films, Poland
    Imre Tezel, PAZ Agency, Turkey
    Theo Tsappos, Swedish Film Institute, Sweden
    Heli Vahvanen-Mölsä, Audiovisual Producers Finland – APFI, Finland
    Tine Verbist, Pandemie Trailer, Belgium
    Daan Vermeulen, Cinema Delicatessen, Netherlands