Ready for 5 days of innovative film marketing and audience building:
The EAVE Marketing Workshop takes place in Luxembourg from November 14-18, 2018, gathering 30 producers and industry professionals from 22 different countries (full list of participants below).
Heads of Studies Alya Belgaroui-Degalet (Wild Bunch, FR) and Sarah Calderon (The Film Agency, ES), and contributors Michael Arnon (Wolf Consultants, DE), Melissa Cogavin (Melissa Cogavin Limited, UK), Sally Hodgson (PIPOCA, UK), Ben Johnson (GRUVI, DK), Boris Pugnet (Turn Right, FR) and Keir Waller (Strike Media, UK) will work with the participants on their projects and share their insider knowledge and expertise in this hands-on 360° marketing training.
Blending group work and practical exercises, case studies and examples of innovative marketing strategies of latest films, the workshop will tackle SWOT, benchmarking, targeting and positioning, tips and tools for international sales and distribution strategies &materials, classic PR and digital media, grassroots and alternative marketing and tools for motivating audience.
All these aspects are analysed through and applied to the concrete examples of the participants’ projects and using the latest design thinking tools.
EAVE, in co-operation with the Creative Europe MEDIA Desk Luxembourg, also offers the participants of the workshop a possibility to build connections to the local film professionals in Luxembourg during a special networking event.
EAVE expresses special gratitude for the support of EAVE Marketing Workshop to: Film Fund Luxembourg, Creative Europe MEDIA Desk Luxembourg and Hotel Novotel Luxembourg Centre.
The EAVE Marketing Workshop is supported by the Creative Europe - MEDIA sub-programme of the European Union and Film Fund Luxembourg.
Participants of EAVE Marketing Workshop 2018:
Carolina Alvarez, AH! CINE srl, ArgentinaConstanza Arena, Cinemachile, ChileKamiel Arents, International Film Festival Rotterdam, NetherlandsSarah Born, Catpics AG, Germany/SwitzerlandHana Chybíková, Aerofilms, Czech RepublicSara de la Fuente, Mammut Films S.L., SpainMathieu Dolenc, Tamtam Film, GermanyPeter Drössler, FlairFilm, AustriaAngelika Fekete, Mozinet LTD., HungaryElena Garrán, The Film Agency, SpainSandra Gürtler, Moovie GmbH, GermanyAmélie Jacquis, Petit Film, FranceMarika Kozlovska, LatviaLize Lefaible, Potemkino, BelgiumSolène Michel, Wild Bunch, FranceKhanyo Mjamba, Big World Cinema, South AfricaAlessandra Principini, DOCLAB SRL, ItalyUna Radic, Wolfgang&Dolly, CroatiaØistein Refseth, Mer Filmdistribusjon, NorwayHanna Reifgerst, Förderverein Deutscher Kinderfilm e.V., GermanyLuis Renart, Consorcio de Exportación Audiovisual de las Islas Canarias, S.L. (“Canary Islands Connection”), SpainAgnieszka Rostropowicz-Rutkowska, Fine Day Promotion, PolandRita Stanelyte, LithuaniaWeerada Sucharitkul, Filmdoo, UKPaula Szmidt, M2 Films, PolandImre Tezel, PAZ Agency, TurkeyTheo Tsappos, Swedish Film Institute, SwedenHeli Vahvanen-Mölsä, Audiovisual Producers Finland – APFI, FinlandTine Verbist, Pandemie Trailer, BelgiumDaan Vermeulen, Cinema Delicatessen, Netherlands