The EAVE Marketing Workshop takes place in Luxembourg from November 14-18, 2018, gathering 30 producers and industry professionals from 22 different countries (full list of participants below).
Heads of Studies Alya Belgaroui-Degalet (Wild Bunch, FR) and Sarah Calderon (The Film Agency, ES), and contributors Michael Arnon (Wolf Consultants, DE), Melissa Cogavin (Melissa Cogavin Limited, UK), Sally Hodgson (PIPOCA, UK), Ben Johnson (GRUVI, DK), Boris Pugnet (Turn Right, FR) and Keir Waller (Strike Media, UK) will work with the participants on their projects and share their insider knowledge and expertise in this hands-on 360° marketing training.
Blending group work and practical exercises, case studies and examples of innovative marketing strategies of latest films, the workshop will tackle SWOT, benchmarking, targeting and positioning, tips and tools for international sales and distribution strategies &materials, classic PR and digital media, grassroots and alternative marketing and tools for motivating audience.
All these aspects are analysed through and applied to the concrete examples of the participants’ projects and using the latest design thinking tools.
EAVE, in co-operation with the Creative Europe MEDIA Desk Luxembourg, also offers the participants of the workshop a possibility to build connections to the local film professionals in Luxembourg during a special networking event.
EAVE expresses special gratitude for the support of EAVE Marketing Workshop to: Film Fund Luxembourg, Creative Europe MEDIA Desk Luxembourg and Hotel Novotel Luxembourg Centre.
The EAVE Marketing Workshop is supported by the Creative Europe - MEDIA sub-programme of the European Union and Film Fund Luxembourg.
Participants of EAVE Marketing Workshop 2018:
Carolina Alvarez, AH! CINE srl, Argentina
Constanza Arena, Cinemachile, Chile
Kamiel Arents, International Film Festival Rotterdam, Netherlands
Sarah Born, Catpics AG, Germany/Switzerland
Hana Chybíková, Aerofilms, Czech Republic
Sara de la Fuente, Mammut Films S.L., Spain
Mathieu Dolenc, Tamtam Film, Germany
Peter Drössler, FlairFilm, Austria
Angelika Fekete, Mozinet LTD., Hungary
Elena Garrán, The Film Agency, Spain
Sandra Gürtler, Moovie GmbH, Germany
Amélie Jacquis, Petit Film, France
Marika Kozlovska, Latvia
Lize Lefaible, Potemkino, Belgium
Solène Michel, Wild Bunch, France
Khanyo Mjamba, Big World Cinema, South Africa
Alessandra Principini, DOCLAB SRL, Italy
Una Radic, Wolfgang&Dolly, Croatia
Øistein Refseth, Mer Filmdistribusjon, Norway
Hanna Reifgerst, Förderverein Deutscher Kinderfilm e.V., Germany
Luis Renart, Consorcio de Exportación Audiovisual de las Islas Canarias, S.L. (“Canary Islands Connection”), Spain
Agnieszka Rostropowicz-Rutkowska, Fine Day Promotion, Poland
Rita Stanelyte, Lithuania
Weerada Sucharitkul, Filmdoo, UK
Paula Szmidt, M2 Films, Poland
Imre Tezel, PAZ Agency, Turkey
Theo Tsappos, Swedish Film Institute, Sweden
Heli Vahvanen-Mölsä, Audiovisual Producers Finland – APFI, Finland
Tine Verbist, Pandemie Trailer, Belgium
Daan Vermeulen, Cinema Delicatessen, Netherlands