07-09-2020

CINESTAR 4DX ADA MALL BELGRADE 4TH CINESTAR MULTIPLEX IN SERBIA OPEN

The Five Star Cinema Experience by CineStar Cinemas is finally available in Belgrade, the capital of Serbia. The new 7 screen multiplex opened last night is the fourth CineStar cinema in Serbia, in addition to the existing multiplexes in Novi Sad, Pancevo and Zrenjanin, and one of the most prestigious and most beautiful cinema sites in the region. The opening was attended by many prominent citizens and celebrities, in observance of epidemiological measures.

With every new site, CineStar Cinemas continue to improve their Five Star experience standard using the most advanced technologies and innovative interior design. The cinema halls at CineStar 4DX Ada Mall have been equipped with state-of-the-art projection and sound technologies, including one 4DX screen with 15 special effects including water, bubbles, fog, air, motion, lightning, scents, wind, snow, and rainstorm, among other - allowing the audience a multisensory experience of a heavy thunderstorm, light breeze and similar, as well as the eXtreme hall that will offer an enhanced experience thanks to a larger screen and stronger sound. Like all CineStar sites, CineStar 4DX Ada Mall is a fully digital, using latest generation RGB laser projectors, with wall-to-wall screens, and superior next-generation digital JBL and Crown sound system technologies. Also available in CineStar 4DX Ada Mall are leather Royal Beds for two - a novelty to CineStar Serbia's cinemas, VIP Relax seats with wireless cell phone chargers, Love Box Seats and a great many additional advantages that distinguish this site from the others.

The interior design of the lobby and common areas is the work of the same designer team that brought CineStar the award for the Best New Build Cinema in Europe for CineStar 4DX Mall of Split in 2018. The Belgrade multiplex also boast a unique luxury Cinema Bar with a terrace overlooking the adjacent Ada (river island) and the Lake, and for the youngest there is a separate birthday party room.

Cinemas in Serbia are finally reopening on 1 September 2020 after 5 months of complete shut-down due to COVID-19 pandemic. To encourage the audiences to return to cinemas, on the re-opening date CineStar is offering tickets at a promotional price of 100 dinars (1 USD), under the slogan "Back to Cinemas". Improved hygiene standards have been introduced in accordance with the epidemiological measures and recommendations of the competent authorities of the Republic of Serbia, and online ticket purchase is there to ensure reduced box office ques.

A wide variety of exciting film content is available from the first week, including the long awaited Christopher Nolan "Tenet", Russel Crowe psychological thriller "Unhinged", a romantic and inspiring musical story "I Still Believe", followed by the biopic "Tesla" starring Ethan Hawke, "Greenland" with Gerard Butler, and "After We Collided", the latest sequel of the teen franchise.

CineStar is the largest multiplex cinema chain in the region. It has thus far opened 24 multiplex sites in the region, including Belgrade, with a total of 148 digital screens and a total seating capacity of over 23,000, making it the largest and most successful theatrical exhibitor in the region of former Yugoslavia. In addition to Belgrade, the existing sites in Serbia include CineStar Pancevo opened in 2015 (4 screens and 483 seats), followed in 2016 by CineStar Zrenjanin (4 screens, 495 seats), and CineStar Novi Sad (10 screens and 1,366 seats). Toward the end of the year, CineStar will be finalizing its next project, the megaplex in Sarajevo, capital of Bosnia and Herzegovina.

As a company which keeps raising the bar and creating continuous growth, last year, CineStar was declared the best theatrical exhibitor in Europe in 2019 by International Union of Cinemas (UNIC), the organization which represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and in neighbouring regions. The „International Exhibitor of the Year“ award was presented to CineStar at CineEurope Convention in Barcelona in June 2019. Particular emphasis was put on CineStar providing to their audiences the best cinema experience and paying special attention to putting innovation first, which made it into one of the leading and fastest-growing exhibitors in the region as well as Europe.

HD photographs of CineStar Belgrade are available for free use and can be downloaded here: https://we.tl/t-PhRDnudCxL

Youtube video from opening night: https://www.youtube.com/watch?v=lUVVZWaiQjY