02-06-2009

BASIC LEAD SETS UP SHOP IN LOS ANGELES

Paris / Los Angeles 30 May (for immediate release): In a bid to strengthen its ties with South, Central and North America, Paris-based BASIC LEAD has opened up an office in Los Angeles, to be led by Patrick Jucaud, general manager for the company.

Founded in 1991, BASIC LEAD facilitates overseas audiovisual content, advertising and air-time buying business in more than 100 countries by providing telephone-based promotional and research services in new marketplaces such as Central and Eastern Europe, Central Asia, the Middle East and Africa.

Thanks to this new Los Angeles based office staffed by multilingual teleophone operators, BASIC LEAD will now be able to provide its international clients with similar back-office services targeting South, Central and North American territories.

BASIC LEAD is also the organiser of business events centred on pre-planned meetings such as the DISCOPTM markets (a brand co-owned with the NATPE organisation since 2005), the MADE IN AFRICA CAMPUSTM and NEXT STOPTM matchmaking and training programs.

BASIC LEAD

PARIS T + 33 ...

LOS ANGELES T + 1...

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http://www.basiclead.com/