Tom Rogers will share his vision for the future of television and advertising during a keynote interview with The Hollywood Reporter editor-in-chief, Elizabeth Guider. Tom Rogers will outline how TiVo has revolutionized the way consumers watch and access home entertainment.
"I am honoured to speak at MIPCOM 2009. MIPCOM is an important venue to discuss opportunities and challenges related to our industry. The media industry must do more to meet consumers' expectations by giving them the freedom to control their viewing experience," comments Tom Rogers.
When he took up his post at TiVo in 2005, Tom Rogers' first mission was to reposition the company by putting it at the heart of the digital revolution. He redefined the company's business model and technological strategy to bring TiVo to the forefront of current changes in technologies. Before joining TiVo, Tom Rogers held a range of executive positions in traditional media and new media companies, notably as President of NBC Cable and Executive Vice President of NBC, where he founded the business news channel CNBC.
Founded in 1997, TiVo, the creator of and a leader in television services for digital video recorders prompted a whole new approach to television thanks to its development of the first commercially available DVR, which empowered the viewer to take control of their TV experience.
Having pioneered the field, TiVo could not survive as a simple supplier of DVRs, and had to transform itself into a key player in the digital revolution. The arrival of Tom Rogers as head of TiVo was the cornerstone of this transformation.
This visionary keynote will open MIPCOM's Connected Entertainment conference track which focuses on the impact of Internet-enabled TV and how technology is changing the face of content delivery to the home.
To download a photo of Tom Rogers and logos of Reed MIDEM markets, click here
Note to the editors:
ABOUT REED MIDEM
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.
Reed Exhibitions is the world's leading events organiser, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices.
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