Paris, 12 August 2009 - Reed MIDEM, in partnership with Endemol, a world leader in entertainment programming, today announces that legendary comedian Jerry Seinfeld, and his production partner Ellen Rakieten (The Oprah Winfrey Show), will be attending MIPCOM this October with their newly created comedy-reality format The Marriage Ref.
Jerry Seinfeld is set to treat guests to a special comedy performance at Endemol's MIPCOM showcase in Cannes.
Jerry Seinfeld and Ellen Rakieten will also hold an exclusive press conference hosted by Endemol to answer all press questions about their new show on Tuesday 6th October at 14:30 in the Esterell Auditorium inside the Palais des Festival.
The Marriage Ref is already a major prime time commission for NBC in the USA and is scheduled to launch in 2010, Sundays at 8pm as a lead out after the Winter Olympics.
Endemol is the exclusive distributor of the format across all platforms outside of the USA and will produce local versions of the show around the world. Endemol will also globally distribute the NBC series, which is being Executive Produced by Jerry Seinfeld and Ellen Rakieten.
The Marriage Ref marks the iconic comedian's first television series since "Seinfeld" ended its record-breaking nine year run in May 1998.
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ABOUT REED MIDEM
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.
Reed Exhibitions is the world's leading events organiser, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices.
Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, travel.
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