The combination of our new and traditional media expertise and Bird & Bird’s unique heritage and leading position in technology and communications make us ideally placed to help our clients to navigate this dynamic, fast-changing media landscape.

    We understand the need for media players to diversify in order to step up to the challenges and opportunities of digital media.

    Our creative and practical solutions help our clients to achieve real commercial advantage.
    On both domestic and international matters, our team offers a full range of legal services.

    We provide both advice and transactional support for businesses looking to exploit rights, deal with data and privacy issues, develop platforms, distribute content, license technology, or to overcome competition, regulatory or tax hurdles.

    Content licensing and distribution

    We provide practical legal advice on hosting, broadcasting and production arrangements through to the structuring and tendering of rights packages and the drafting and negotiation of rights agreements. We have particular expertise in copyright levies, collective licensing and in handling multi-jurisdictional content disputes. Underpinning our commercial advice is our deep knowledge of the regulatory environment to which the sector is subject, and in particular the restraints of competition law.

    Social media

    Our technology, brand management and data protection and privacy teams combine their experiences to advise clients on social media. We act for social networks and other social media providers, marketing services companies, and major corporates which use social media internally or externally for communication, marketing or other commercial objectives. We have worked with large brands on highly innovative social media campaigns, on some of the most complex issues concerning content/intellectual property liability for social network providers, and on corporate and commercial deals across the sector.


    Małgorzata Darowska
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