The top ten includes MTG (www.mtg.se) station Nova TV (www.novatv.bg) which registered an income decline of 29.5%, followed by ProBG (www.probg.bg) in third place thanks to an increase of 82.5%, and TV7(www.tv7.bg) with a 19.2% decrease.
With a decrease of 12.8% FOXlife (www.foxlife.bg) takes fifth position. The comedy channel GTV (www.gtv.bg) is in sixth place. In seventh position, is MTG owned Diema (www.diema.bg) with a decrease of 57.8%, in contrast to Diema Family which shows an increase of 4.8%.
Bulgarian National Television (www.bnt.bg) is not present in the top 10 list but reports a 10% increase in advertising income. According to the head of the marketing and advertising department Ani Dimitrova, "The positive tendency is due to the policy of direct contact with the clients."