BERLIN: Izabela Kiszka-Hoflik, who spent 12 successful years at the Polish Film Institute as head of the International and Production Departments, has launched a new sales and promotion company IKH Pictures Promotion to promote and sell Polish films worldwide. The new venture is the first sales agent devoted to Polish films only. In addition she will also work as a PR consultant and publicist for Polish films.
Uniquely the new company aims to promote female directors of Polish films.
First films the company is selling are:
That the films are by women directors is not a coincidence. Kiszka-Hoflik says: “We have many talented women in the industry both behind and in front of the camera. Especially young female directors and producers, that's a very optimist trend, especially now, when world film industry aim is securing equality.
"I think about my company and my job in a holistic way. To promote Polish films, industry, filmmakers this is the first step. We need to create a certain demand for Polish films. I've been working in PR my whole life and this approach is very close to me. I have pretty good hopes it will be successful, but for that we need to be united as an industry and have a similar goal. Now my company is promoting Polish films, for some I serve a sales agent but in couple of years I would like to expand: to develop and produce my own projects."