Agnieszka Odorowicz re-elected as PFI Director

Written by Katarzyna Grynienko
Agnieszka Odorowicz has been elected to a second term as Director of the Polish Film Institute (www.pisf.pl) . Odorowicz became the first PFI Director in 2005, when the Insitiute was created as a result of a new cinematography bill. The second term begins October 3, 2010.

The bill introduced a tax on private broadcasters and cable television providers to fund the PFI budget. The Institute's main responsibilities are to distribute public funds for the development and promotion of national cinema by financing production and distribution of films, education, perfecting the professional skills of filmmakers and promoting Polish cinema abroad.

The new system of supporting the Polish film production became in instant success, which is largely credited to the efforts of Odorowicz, recognizing not only the potential of young Polish filmmakers but also international co-operation with other European markets.

Thanks to the new strategy implemented by the Institute, the Polish film industry saw a renaissance that blossomed in the past two years. In 2009 cinema attendance had reached a record 39 million viewers with 3 Polish titles in the top 15 films. The PFI's support of film production also increased the number of Polish films. In 2009 at the annual festival of Polish feature films in Gdynia (www.festiwalgdynia.pl/) the selection committee was able to choose from over 60 feature films. Perhaps more importantly, 11 of the 24 films in the programme were debuts by young directors.

Odorowicz was born December 15. 1974 in Katowice. She is a graduate and a staff member of the Krakow Economy Academy, where she published several academic articles on marketing and the distribution of European funds. In 2003 and 2004 she was the Minister's of Culture representative and a structural fund expert on a team preparing the National Culture Debelopment Strategy. In 2004/2005, she was state secretary in the Ministry of Culture, responsible for the budget, legal department, European affairs and contacts with the Parliment. In 2008 became a member of the European Audivisual Think Tank Board (www.filmthinktank.pl) and in June 2009 she became the President of the Krakow Club in Warsaw. Her awards include the Silver Order of Merit in 2000 for her activity in the culture sphere and in a Silver Gloria Artis Medal of Merit for Culture in 2005. In her acceptance speech she said, "This is a big commitment for me. Thank you for considering your money to serve well the filmmakers and the whole industry."