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Central and East European TV market projected to double by 2013

FNE Staff 2008-06-23

Informa Telecoms & Media's 12th edition of "Eastern European TV" forecasts that the region's pay TV sector, which was worth $5.6 billion (€3.6 billion) in 2007, is expected to more than double to €7.7 billion by 2013. When advertising revenues are added, the market will be worth more than €14.8 billion in 2013.

Adam Thomas, Informa's media research manager, and author of the report, predicted "a period of extensive merger and acquisition activity expected over the next few years" that would enhance existing opportunities for international investors. In addition, the number of digital homes is expected to grow for the present 22 million to 35.7 million by 2013.

Eastern Europe: Pay TV revenues ($ million)

 

2007

2013

Czech Republic

468

1,165

Hungary

313

735

Poland

1,800

3,616

Romania

454

815

Russia

910

2,655

Rest of Region

1,702

3,004

Total

5,647

11,990

Source: Informa Telecoms & Media

Eastern Europe: Digital TV homes (000)

 

2007

2013

Czech Republic

1,184

4,968

Hungary

767

3,342

Poland

3,962

11,903

Romania

1,036

4,525

Russia

4,376

17,741

Rest of Region

10,254

27,575

Total

21,579

70,054

Source: Informa Telecoms & Media

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