The campaign featured a parade of cars from the automobile factory where the film is set. The campaign’s non-traditional promotional techniques include sign posts in the shape of a can, and a viral campaign that started with a flash mob.
Of Snails and Men/Despre oameni şi melci (www.despreoamenisimelci.ro) is a comedy based on an inaccurate news report that workers from the factory were willing to send their sperm in order to rescue their bankrupt factory.
Giurgiu is producing through Libra Film (www.librafilm.net) in coproduction with Patrick Sobelman and the French Agat Films &Cie. Elle Driver is handling the international sales. In Romania the film is distributed by Transilvania Film (www.transilvaniafilm.ro), Giurgiu’s own art house distribution company, in collaboration with local distributor, Ro Image 2000 (reimage.ro).
The film stars Romanian actors Andi Vasluianu, Monica Bîrlădeanu and Dorel Vişan and French actors Jean-François Stevenin and Robinson Stevenin.
