JOJ completed the multi-year deal just ahead of the launch of its second station, JOJ Plus, scheduled for October. The six year old station is the second commercial broadcaster in Slovakia.
The deal makes JOJ the first station in Central and Eastern Europe to acquire the eight¡hour series The Pillars of the Earth based on the Ken Follett bestseller. In a prepared statement, Tothova said, "Tandem offers the market high-quality programs that have resonated with TV viewers in Slovakia over the past several years." The dieal was negotated by JOJ acquisitions manager Zuzana Aichova and Tandem sales manager Merlind Mueller.
Joj TV was purchased by J&T Finance in 2007, and operates as a terrestrial station. The new channel will also be a terrestrial station, and broadcast on cable and satellite as well.
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