executives and marketing chiefs of Europe’s cable tv industry will be heading
to Malta on September 22-23 to attend EuroSummit’11, the annual gathering of
the industry’s marketing leaders organised by CTAM Europe. Among the speakers
are top managers from Microsoft, UPC Broadband, Virgin Media, Samsung, Viacom,
Turner Broadcasting Europe, Convergys,
Eurosport, Sundance Channel, Telenet, Comcast, Zon TV, Chello Media and many more, with moderators
including leading media commentator Ray Snoddy and BBC business and travel
presenter Aaron Heslehurst.
Europe Chairman, Chris Winkelmolen will open EuroSummit’11, and introduce the
Day 1 keynote speaker, Doron Hacmon, MD, Products and Online Media at UPC
Broadband, who has an unusual take on consumer marketing with his presentation
entitled “ What’s love got to do with it?”.
TV: Marketing the ‘New Paradigm’
media and the future of business, media and communications
Everywhere: What will it take to deliver on its potential?
building in a fragmented world
a powerful 21st century brand
customers: you hear them, but are you really listening?
platforms mean new ad revenue opportunities. Are we ready to grab them?
focus: how cable can win in the SoHo market.
yes, but will it sell?
day ends with the 2011 Creative Awards Program (CAP)Ceremony, where the gold, silver and bronze winners
will be announced for the best marketing campaigns in 2011 that have built or
sustained strong brands. The ceremony will be followed by the EuroSummit party.
early risers there will be a Breakfast session focusing on 2 topics:
“Cable Goes Green?” and “ Audit Your Way To Success! “
the opening session, entitled “Safe “ is the new “Sorry”, top media commentator
Ray Snoddy will interview Phyllis Harris, Microsoft’s General Manager for
Communications and Media, and Michelle Nowak, Global Head and Director of
Strategy and Solutions for Cable at Convergys.
*The CEO Forum
2.0 – the right environment makes the sale
2011: Best in show- the winners explain how they did it.
details of every session and the speakers are on the EuroSummit’11 web
is the Cable & Telecommunications Association for Marketing and is a
non-profit, non-commercial, professional membership organization, dedicated
to driving marketing excellence in the cable industry. As
“cable's growth engine" CTAM Europe's mission is to be the premier
provider of marketing education, information and networking opportunities to
individuals who work in the European cable industry. CTAM Europe's membership
represents more than 25 leading companies including cable operators,
programmers and service companies that support the industry. The organization
is affiliated with CTAM in North America, which began in 1976 and now has more
than 5,500 members worldwide. For more information, please visit our web site
Press contact Gerry Buckland
tel +44 7774 860011