07-07-2015

REVIEW OF 2014: FILMMAKERS COMPLETE ANOTHER SUCCESSFUL YEAR, ESPECIALLY IN THE FIELDS OF COMMERCIALS AND COMMISSIONED PRODUCTIONS

    APA Press Release

    Review of 2014: Filmmakers complete another successful year, especially in the fields of commercials and commissioned productions

    APAlogo200The annual APA members‘ financial review in individual fields of the film industry demonstrated a growth in Czech Republic’s film production for five consecutive years. Compared to 2013, Czech production companies that are members of APA showed a revenue increase of  18%. Compared to 2012, the revenue increase for Czech producers grew by 48%. Commissioned productions from abroad and advertising, also primarily from abroad, continue to be the unambiguous workhorses of the Czech film industry. To the contrary, after a couple of succesful years, Czech film and television production by independent producers dropped by a fifth.

    graf

    In comparision with 2013, Czech production revenue from advertising rose from 1,392 million to 1,960 million Czech Crowns, achieving a 40% increase. The increase is driven not only by improving US, European and Czech economies but also the pro-export and fiscal policy of the Czech National Bank (CNB).

    The Czech film industry is gradually becoming competitive again in the sphere of foreign film and television productions, drawn to the Czech Republic through a system of incentives introduced in 2010. Their revenue reached for the first time since the slump of 2004 (the year when Hungary introduced film production incentives), 3,3 billion Czech Crowns, a growth of 18% since 2013. Alongside the aforemetioned pro-export policy of CNB, the main contributing factor was a budgetary increase for film incentives by the State Fund for Cinematography from 300 million Czech Crowns in 2012 to 500 million Czech Crowns in 2013, and to 800 million Czech Crowns in 2014. Beyond the so to speak obvious costs that undergo a thorough audit --  with 20% going back to the foreign producer -- other costs of foreign film companies in the Czech Republic went up to some 12%  in revenue, according to a statistic by APA. It is anticipated that fully realized incentives in 2014 could inject as much as 5 billion Czech Crowns into the Czech economy.

    The most financially significant foreign film project shot in the Czech Republic last year was the second season of the television series The Musketeers, currently airing on the Czech channel TV Prima. Through the Czech company Czech Anglo Productions, BBC invested more than 600 million Czech Crowns here, while shooting two seasons of its successful series. It became the second most significant „incentive-driven“ television project after The Borgias (ETIC FILMS), whose production brought Czech tax-paying subjects commissions totalling more than 1 billion Czech Crowns.

    After four years, the gradual growth in revenue for APA in Czech film and television production fell by almost 20%, from 795 million Czech Crowns in 2013 to 646 million Czech Crowns last year. They did not make a significant break through especially in the area of commissioned or co-produced series in Czech television like last year. Nonetheless, the share of external productions given to external producers in the form of co-productions or commissioned contracts in Czech Television grew again:

    Share of external production in Czech Television  (does not include sports, news, acquisitions) in 2014:

    20102011201220132014
    Share in external productions27%31%39%41%45%

     (Source: Czech Television)

    Still Trending, Czech Cinema

    In 2014 Czech movie theatres premiered 263 titles, a small decrease from 2013. Of 56 domestic productions, 31 were feature films (25 in 2013); 24 documentaries (17 in 2013); new premieres of old films included a digitally restored version of Closely Watched Trains. In 2014, 11,558 million people visited Czech movie theatres, half a million more than in the previous year, and signifies approximately a 5% increase. The Union of Film Distributors (UFD) data shows that box office sales reached a record 1,463 billion Czech Crowns, even though the average price of a ticket decreased in comparision to the previous year by almost 2%.

    The number of cinemagoers and box office take in 2013 and 2014

    YearShowViewersNet TakeAverage Ticket Price
    2013413 25111 057 5591 424 245 647 Kč128,80 Kč
    2014438 40511 558 5861 462 670 233 Kč126,54 Kč

    (Source: Union of film distributors)

    It’s become a quasi tradition, that the biggest box office hit tends to be a Czech film, and so it was in 2014, with Jan Sverak’s fairy tale Three Brothers, while three Czech movies made the top 10 box office hits list.

    Movie Results - TOP 10 in 2014
    TitleDistributorOpeningProd.ShowsViewersSales
    1Tři bratři/Three BrothersBioscop/AQS14.8.14CZ13 077661 37873 549 281
    2Hobbit,The: The Battle of …Warner Bros11.12.14NZ8 225566 69487 368 947
    3How to Train Your Dragon 2CinemArt19.6.14US11 122423 90356 259 653
    4Wolf of Wall Street, TheBontonfilm16.1.14US5 370297 51041 203 347
    5Rio 2CinemArt10.4.14US9 156257 76531 405 727
    6Babovřesky 2Falcon20.2.14CZ6 022245 49431 508 187
    7Něžné vlny/Gentle WavesFalcon9.1.14CZ5 939232 71730 104 929
    8InterstellarWarner Bros6.11.14US5 097231 24132 143 828
    9Penguins of Madagascar, TheCinemArt27.11.14US5 848225 76726 365 220
    10Transformers: Age of ExtinctionCinemArt26.6.14US6 308214 46632 592 478

    The following table shows the biggest box office hits since 2005. In the last 10 years, a Czech film placed at the top 9 times. 

    Top box office hits in the Czech Republic from 2005 to 2014

    YearTitleNumber of viewers that year
    2014Tři bratři661 000
    2013Babovřesky652 000
    2012Ice Age 4: Continental Drift671 000
    2011Muži v naději852 000
    2010Ženy v pokušení1 232 000
    2009Líbáš jako bůh905 000
    2008Bathory912 000
    2007Vratné lahve1 254 tis.
    2006Účastníci zájezdu788 tis.
    2005Román pro ženy551 tis.

    (Source: Union of film distributors)

    This data confirms the result of Czech audiovisual market research, conducted at the end of last year by APA in collaboration with the Millward Brown Agency. Based on the research, most Czechs think of Czech film as a quality product (88%); unique (78%); with a long tradition (84%) and a good name abroad (76%). More than half of the Czech population is convinced that the quality of Czech films remains the same or is improving. Czech movies are appealing for their intimacy and relatable content. The audience chooses individual titles primarily based on a favorite genre and the cast.

    The share of domestic productions viewed in 2014 dropped slightly to 23,8%. Although the Czech Republic dropped in comparison with other European counties from 6th to 11th place, for 12 years it has held its place among countries with a share larger than 20%.

    graf2

    Last modified on 08-07-2015