Directed by Madeleine Probst (Vice-President of Europa Cinemas and Producer, Watershed Media Centre in Bristol, Great-Britain) together with Marynia Gierat (Manager, Kino Pod Baranami in Krakow, Poland) and Sylvain Chevreton (Young Audience Coordinator, Le Méliès in Saint-Etienne, France), this seminar is an opportunity for cinema professionals from a diverse range of national contexts to exchange practice based expertise and experiences with a focus on dynamic new approaches to audience development.
A central theme will be the potential for cinemas to build trusted and relevant audience facing brands, on and offline, and create active relationships with their communities in order to thrive.
Questions raised will include:
- What dynamic methods of communication can we use to build new audiences and renew existing relationships?
- How well do we actually know our communities and to what extent can data help create a relevant offer and build audiences?
- How can we make a better case for community buy-in and attract new investment?
- How can we be more accessible and open to audience participation in developing our relationships with new and diverse audiences?
- What are the opportunities for cinemas as vital social, educational and cultural spaces in their communities?
- How can we work more effectively with our peers and other parts of the sector to maximise the visibility of films and collectively develop brand “cinema”?
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Download the full programme and the list of participants
Follow Sofia Lab on Storify : https://storify.com/europacinemas/europa-cinemas-lab-2016-sofia
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For more information on the seminar, do not hesitate to contact:
Fatima Djoumer, Head of International Relations and Events
Tel. +49 30 61 40 22 00, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Sonia Ragone, Young Audience Coordinator
Tel. +33 (0)1 42 71 12 43, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Alexandre Tchernookov, Central and Eastern Europe Coordinator
Tel. +33 (0)1 42 71 83 62, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
