07-04-2008

TVN reports March rise in audience share

Written by


Polish private broadcaster TVN Group reports its aggregate all-day nationwide audience share rose to 24% in March from 22.2% in the same month in 2007, while prime-time audience rose to 26.9% from 26.2% last year.

The March results make TVN the undisputed market leader in the basic commercial target group of 16- to-29-year-olds, both on an all-day basis and in prime time, the company said. All-day audience share in this group rose to 20% compared with 18.1% in March 2007.

Meanwhile the broadcaster keeps expanding. On March 27, TVN Group launched its newest Internet vortal - Plejada.pl - an interactive multimedia site dedicated to show business. On its first day Plejada.pl recorded almost 4 million page views.