Romanian Pay TV Model Ready for Export

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Romanian Pay TV Model Ready for Export Source: www.orange.ro

BUCHAREST: Global satellite company SES is planning additional launches for the DTH platform Orange TV which was launched in Romania by SES and the communication company Orange in June 2013.

Norbert Hölzle, Senior Vice President Comercial Europe with SES told Romanian press agency Mediafax (mediafax.ro) that the model will be soon implemented on other markets.

Mediafax quoted Ferdinand Kayser, Chief Commercial Officer of SES, saying that the Romanian TV market is very competitive: “Pay TV has a penetration rate of 85%” in Romania.”

Orange TV is viewed as a success model, with expectations of reaching 300,000 subscribers by the end of 2015. Orange TV retransmits TV channels via satellite for subscriptions ranging from 3.5 EUR (36 channels and 6 HD channels) to 8.4 EUR (95 channels, 37 HD channels), with a single subscription for TV, laptop and computer.