BUCHAREST: After five years of decline, the Romanian ad market is poised to grow by 2.8% through the end of 2014.
It is estimated that the ad market would grow up to 394 m USD, due to the expansion of the digital market by 12%, according to Mediafax Agency quoting ZenithOptimedia Romania. Most of the investments will continue to come from television (63.9%), while digital will attract 13.7% of the investment.
At the beginning of 2014, ZenithOptimedia estimated that the ad market would grow modestly only by 1.9% due to the political climate.
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