13-02-2008

Asterix at the Olympic Games -- 3rd week (Feb. 12)

Asterix at the Olympic Games -

Asterix & Obelix still at the top!

„Asterix at the Olympic Games" 3rd week Polish box office proves continuous admiration of the famous Gauls: last weekend the movie was seen by 71 204 viewers which in total gives an impressive number of 432 922 viewers!

It seems it is not only us, the Poles, who like to laugh. Hungarian, Slovak and Czech box offices clearly show how very popular the adventures of Asterix & Obelix are there: for the last 11 days since the opening date, the movie has had an audience of 44 285 (Slovakia), 102 727 (Czech Republic) and 83 259 (Hungary) viewers.

The record is set by native France where „Asterix at the Olympic Games" has been so far seen by 4 169 308 viewers.

There is more important info for the lovers of the brave Gauls: Asterix & Obelix conquer all - not only in the movies, but also in the Polish malls and McDonald's restaurants!

Nestle cereal promo campaign is at its best - in promo packages of Nestle cornflakes kids may find toys - jumping discs, and Obelix dummies welcome buyers in many grocery stores. Moreover, trailer from the movie may be watched by the shelves with cornflakes in these stores. In McDonald's restaurants, all Happy Meals are served with eight different figurines from the movie to choose from.

You'll be loving it!

SPI INTERNATIONAL POLSKA

SPI International Polska- is an independent film distributor, producer and television broadcaster. The company has been operating on the Polish market for 15 years and is one of the most influential distribution market players operating in Eastern and Central Europe. SPI distributes commercial and, under SPInka brand, art-house movies - each year releasing around 30 theatrical titles (among others: The Queen, The Hours, Alexander, Sin City, Chicago, Finding Neverland, Taxi) and almost 100 DVD premieres.

SPI produces features, TV movies and documentaries. Films produced or coproduced (The Skylights by Bogusław Linda, It's Me Now by Anna Jadowska, Chaos by Xawery Żuławski, The Wedding by Wojtek Smarzowski, Symmetry by Konrad Niewolski or These Times by Ken Loach) have been selected for competition at such festivals as VENICE, TORONTO, LOCARNO, KARLOVY VARY, PUSAN or AFI, among others.

In 2007, SPI acquired the film channel KINO POLSKA and started broadcasting FILMBOX, NONSTOP KINO and NONSTOP KINO HD - channels created especially for film lovers, offering the best variety of filmed entertainment, 24 hours a day 7 days a week.

Due to such integrated activities, SPI is able to successfully work with movies at every stage - from script development, through production, theatrical and DVD distribution and finally their VOD and TV broadcast.

Additional information: SPI International Polska, This email address is being protected from spambots. You need JavaScript enabled to view it.
SPI International Czech Rep., Hungary and Slovakia: This email address is being protected from spambots. You need JavaScript enabled to view it.

Last modified on 18-07-2008