SOFIA: MediaMation Inc. has signed an agreement with Kino Arena to open four MX4D auditoriums in Bulgaria. The first one will open in Sofia in the autumn of 2019.
Kino Arena has recently hosted a preview of MX4D at Aniventure ComicCon at Sofia’s Inter Expo Centre. This was the first time it had been seen in Bulgaria.
The MX4D technology provides an immersive experience, including scent, neck and leg ticklers, vibration, air/water blasts, and also MediaMation’s innovative EFX armrest, designed to give every customer a uniform experience no matter where they sit in the theatre.