“We strongly believe in the value of open innovation,” Sarah Geeroms, project leader at the Flemish public broadcaster VRT said during NEXT, the innovation event of Marché du Film – Festival de Cannes. On at the most recent edition of NEXT 2019, Sarah was invited to present the Sandbox Hub, a network that brings together international media organisations and startups with the goal of stimulating collaboration and allowing innovative ideas and insights to be quickly tested and shared.