FNE AV Innovation: Artinii - It’s All About Communities

FNE Innovation 2019-08-14

A young Czech company, Artinii, has come up with a new technology that enables global film distribution. In this series we’ll explain how we do it. Today we’ll share more about who we are and our key concepts - community screenings and leftover films.

Artinii - Part I: It’s all about community

The Artinii (Art in Intelligent Interaction) concept revolves around an online platform in which producers and distributors interact directly with their viewership. The platform includes an intelligent search engine that recommends the right content based on their taste and film-related behaviour online. (More on that in the coming articles)

But a platform would be useless without users. Typically, in film distribution, the customers are cinemas, the traditional film-screening venues. These days screening a film only requires a projector, a screen and a paying audience. At Artinii we have taken to calling these  communities.

Community? What’s that?

A community, in the film distribution context, could be any group with a shared interest, such as Czech expats abroad, UFO-trackers, French culture lovers, outdoor “adrenaline junkies” or sci-fi geeks. Far from being hypothetical examples, these are Artinii’s actual, successful past projects.

In the past, we targeted a Czech expat community by reviving Elementary School, an old Czechoslovak film by the award-winning Jan Sverak. In only 6 weeks we managed to organise 160 paid screenings all over the world. Boxoffice? 38,000 EUR revenues and 7,500 sold tickets.

We were approached by a large group of UFO-lovers in Estonia with a very proactive leader, whom we were able to offer a rare, out-of-distribution film called First Contact. The result was a month's worth of screenings all over Estonia and more than 4 000 USD in revenue.

We know there are actually many more communities out there. British Indians in London is a community of more than 0,5 mil, for example. From Artinii’s perspective - potential Bollywood film fans. Yet there is only one Bollywood Festival in London, and there are still not many Bollywood films in standard British distribution. We see a big, active community of film enthusiasts who would love to host a community screening of Mother India or Bandit Queen. With the Artinii platform they can get access to these, and hundreds of Bollywood films, easily, securely and for an affordable price.

That’s what distinguishes Artinii from the others: Looking at the film distribution from the community perspective. We help bring people together by offering the best possible content they would otherwise not be able to get - or content they might not even know exists.

Give us your leftovers

Artinii doesn’t use a traditional distribution model. We’re not interested in buying exclusive rights - that is, to screen a film in a certain country in a certain period of time. What we offer is acquiring so-called non-exclusive rights. For a producer, there are no commitments; your rights still belong to you. At the same time, your film will be available on our Artinii platform for individual screenings all over the world. Some 10 000 films are produced each year, but only a fraction of them actually make it to a distributor, and that might be only in some countries. The rest is “leftovers”. Yet even these have their viewership all over the world. We at Artinii make sure every film finds its audience.

As the founders Vit Krajicek and Ctirad Hemelik say, Artinii, doesn’t compete with anyone, not even the distributors. On the contrary: we offer to breathe life into old films in a second run. Same with the films produced but never distributed; there are thousands or more sitting in distributors’ back shelves which have been deemed ‘too old’ for a cinema run since three months after their premiere. All of these have their audience - or community - somewhere. Artinii can connect them.

With its specific business model Artinii is able to offer yet another specialty to producers: global premiere community screenings. Without taking exclusive rights from the producer, we are able to screen a film in thousands of places worldwide at once.


Imagine an independent producer with a very specific film: a piece on spirituality and the human condition. Regardless of its artistic merit it might fail without making any money. Artinii, through its platform, has already targeted spiritual communities all over the world. We could give this producer an opportunity to premiere their film globally to these communities with guaranteed revenue, and without losing exclusive rights.

To sum up

On their way to today’s Artinii, the founders realised a few things:

  • Cinemas are no longer the only places where you can watch a film publicly.
  • Anybody can screen these days. You just need a projector, a place to screen and viewers willing to contribute or support. We call these viewers communities, active groups of people with similar film taste or shared interests.
  • There’s still no simple way of connecting these communities directly with the rights holders in order to buy just one or a few screenings.

And that’s where Artinii comes in. We:

  • get people together as a community and help them share their interest by providing the right content.
  • help films - alternative, after-life-span, niche, forgotten and even new films - reach out to their global audience.
  • make it possible with a state-of--the-art technological solution - easy, fast and safe.

Are you a member of a film-loving community?  Want to screen interesting, rare films out of wide distribution publicly? Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..

To learn more about Artinii Click HERE.Eva Pešková

In the next article, you’ll learn more about Artinii distribution.

Many thanks to FNE for an opportunity to publish these articles.

About the Author: Eva Pešková:
Ex-freelance journalist, a film geek since childhood, Eva currently works for a Czech film distribution company Artinii.

Linkowanie

FNE AV INNOVATION TEAM

SKS Headshot SmallSten-Kristian Saluveer

Storytek Creative Hub (Founder and CEO)
Head Of Programming // NEXT at Marché du Film - Festival de Cannes
Associate Expert/ Mission of Special Advisor Guillame Klossa to Vice President Ansip (European Commisson)


Kay Meseberg Copyrigth Gordon WeltersKay Meseberg

The head of ARTE unit dedicated to upcoming technologies.


SamiArpa   Sami Arpa

The Author of LargoAI.


2019 03 26 Sarah Geeroms 001  Sarah Geeroms

The creator of  the Sandbox Hub.


DavidAVDavid Mühle

Author of the Playpilot


a73c9c934d516c44d3526d300430033a LRémi Burah

SEVP of ARTE France Cinema
CEO of ARTE/COFINOVA
President of ARTE KINO Endowment Fund


e24862df3e1119a688c41acdd1c54d38 LWilliam Page

CEO FASSOO


 c235a232193b6c66b21f7058d5cb5d02 LMathilde Henrot

COO Festival Scope Pro


Jorik2Jorik Jakubisko

Transmedialist (co-owner) 
Jakubisko Film (a creative partner)


AgnesSalsonAgnes Salson 

Filmmaker, created the project "Tour d’Europe des cinémas"


AdamSirokyAdam Široký

Ventuz designer, data integrator, software developer, VJ XLAB.   


MurielJolyMuriel Joly

In charge of business development for Under The Milky Way.