The organisation behind the initiative is the Estonian Digital Centre, a start-up development agency set up by the national film fund Estonian Film Foundation, the international Baltic Film and Media School, and an umbrella organisation of Estonian digital production companies. The Digital Centre is partnered in the bid by 12 production companies, the Black Nights Film Festival and the Baltic Event regional co-production market. The planned operational budget for the first three years would amount to some 820,000 EUR, with financing expected from Enterprise Estonia, the Estonian Ministry of Culture and the City of Tallinn.

The aim of the Film Commission is to promote Estonia as a destination for film shoots, but also as a competitively priced region for the production of other audiovisual content, including post-production. The financing decision is expected by mid-November 2011.