Estonia Scores Record Admissions in 2010

By Martin Aadamsoo

    TALLINN: Estonia's cinema admissions rose by 16% in 2010, amounting to a record-breaking 2.1 million, or a healthy 1.59 admissions per capita. The figure marks the best result since the country's independence.

    The sharp rise is largely attributable to a dramatic drop in ticket prices, nearly 20% from 4.2 EUR in 2009 to 3.66 EUR in 2010. The drop in prime time evening ticket prices was even more marked compared to the average price, amounting in some cases to nearly 40%.

    The drop in prices is a direct result of opening a second multiplex in the capital city of Tallinn in the end of 2009, the city that accounts for the bulk of the tickets sold in Estonia. The rise in admissions more than compensated for the price drop, bringing the country's gross box office to 7.8 M EUR in 2010, up from 7.5 M EUR in 2009.

    The growth did little to help domestic films, however, leaving the share of Estonian films to a lowly 2% for a second year running, with just two features rolling out in the course of the year.

    Predictably, the box was topped by Avatar which drew over 132,000 admissions in 2010. The highest scoring Estonian film, Red Quicksilver, landed on spot 16 with 27,235 admissions.

    Estonian box office by admissions, TOP10


    132 739

    Shrek Forever After

    106 676

    Alice in Wonderland

    83 934

    Despicable Me

    65 124


    61 696

    Eat, Pray, Love

    51 695

    Harry Potter and the Deathly Hallows

    49 118

    How to train your Dragon

    47 459

    Step Up 3D

    46 809

    Toy Story 3

    46 170

    Source: Estonian Film Foundation