Latvia had a 33% increase in TV advertisements in December 2010, compared with December 2009.
The data was compiled by research company TNS Latvia.
According to a report in The Baltic Course, most of the increase in advertising took place during daytime programming, 9 am to 6 pm, where advertising grew by 48%. Evening advertising in the 6 pm to midnight slot saw only a 1.3% rise.
The increase was credited to a slow fall for advertising, with companies targeting holiday shoppers.
The Film New Europe (FNE) Association is the networking platform for film professionals in the CEE/SEE/Baltics region. The webportal and FNE newswire was chosen as the MAIN TOOL to achieve the network’s objectives of the sharing of know how, visibility of regional cultural diversity and finally the VOICE of the region.
FNE’s objectives include VISIBILITY for the region and AUDIENCES for films by providing a special focus on the region.